A B2B marketing veteran, Kristin Hersant has more than 20 years of experience managing successful integrated marketing programs to build brands, raise awareness and generate demand. Most recently, Kristin served as vice president of marketing for influencer marketing platform Linqia, where she led all aspects of product marketing, demand generation and awareness building. Prior to Linqia, Kristin was Vice President of Marketing for Livefyre, where she fueled the company’s rapid growth in the three years leading up to its acquisition by Adobe. A recognized expert in B2B SaaS marketing, Kristin has spoken at dozens of marketing and technology industry events including ad:tech, Forrester’s Marketing Forum, Enterprise 2.0, Gartner’s Customer 360 Summit, JiveWorld, Brand Innovators and MediaPost OMMA Native. Kristin holds a BA in History from UCLA.